Fractional CMO & Marketing Consulting
Senior marketing leadership on a part-time retainer — strategy, team and accountability without a full-time hire.
- Marketing function diagnostics and turnaround plans
- Marketing org design, hiring and mentoring of 10–25+ person teams
- Annual planning, budget ownership and marketing P&L discipline
- Board and C-suite reporting: pipeline, CAC, ARR contribution
- Interim leadership through funding rounds, M&A and restructuring
- Agency, MarTech stack and vendor rationalisation
Track record
Owned $2M+ budgets and lead 11-person APAC teams delivering $3.5M+ new ARR.
B2B Tech GTM & SaaS Marketing
Go-to-market engines for enterprise tech and SaaS — from category entry to account expansion.
- Demand generation and outbound prospecting (SDR/BDR build and management)
- Account-based marketing, account expansion and growth strategy
- Events, field marketing and partnership/co-marketing strategy
- Sales enablement, sales-marketing alignment and pipeline acceleration
- Product launches, positioning and competitive frameworks
- New geography and market-entry playbooks with localisation
Track record
25% YoY revenue growth, 40% pipeline lift, GTM launched across 12 markets.
Customer Loyalty Management
Loyalty and retention programs designed to move revenue, not just satisfaction scores.
- Customer and channel loyalty program design and launch
- Program financial health review — liability, breakage, earn/burn economics
- Program operations and vendor/platform review
- Member engagement, lifecycle and win-back campaign strategy
- CRM and loyalty tech selection and implementation oversight
- Program relaunch and migration management
Track record
Designed Trident Privilege, ran SPG India and led loyalty advisory at NetCarrots.
Marketing Strategy & Brand Building
Positioning, narrative and reputation that make every downstream campaign work harder.
- Brand positioning, architecture and messaging frameworks
- Corporate communications, media relations and thought leadership
- High-stakes communications for M&A, restructuring and crisis moments
- Content and digital strategy
- Customer research, insight and competitive analysis
- Brand and rebrand rollout across markets
Track record
Repositioned brands from Fortune 500 hospitality to a 162-year-old chamber of commerce.
