About us
Arun James
Founder & Principal Consultant · Fractional CMO
I started Customer Connect Consulting after watching too many B2B and SaaS companies spend on marketing that looked busy but didn't move the revenue needle — lots of activity, not enough accountability, and teams working in silos. Over 18+ years, from Fortune 500 boardrooms to startup war rooms, I've built marketing as a revenue and reputation engine: brand, demand generation, communications and growth under one accountable leader. I work with founders and leadership teams who need senior marketing leadership without the full-time C-suite overhead — someone who can plug in, align the team, and drive measurable pipeline. We take the work seriously, but never ourselves; if there's a chance to make the journey more human and a lot more fun, we're always in.
18+
Years experience
$3.5M+
New ARR delivered
25%
YoY revenue growth
40%
Pipeline improvement
12
Markets launched
$2M+
Budget owned
What makes this practice different
- One owner, four disciplines — brand, demand generation, communications and revenue under a single accountable leader.
- Founder-operator instincts from building Customer Connect Consulting and Outcome Marketing from zero.
- Fortune 500 discipline with startup speed — CBRE, Starwood/Marriott and Nextiva alongside scrappy MarTech ventures.
- Multi-market APAC operator, not a single-country execution hire.
- Trusted with the moments that matter — M&A integration, market entry, sensitive change communications.
- Results, not activity — every engagement backed by measurable pipeline, revenue and reputation gains.